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Teto (Ceiling)
Before you spend anything, you find out the most you can pay per follower in your business. Go past it and the campaign pauses. The number decides, not the week's mood. The calculator comes ready to use.
For you, if you'll run ads for your own Instagram without paying an agency
What is a follower worth to your business? Work it out before you spend a cent.
The method shows the most you can pay per follower without losing money. The course teaches you to do that calculation, build the campaign and bring people who look like customers to your profile. No nasty surprise on the bill.
12 months of access. 7 days to try it and, if it's not for you, get your money back. The course is taught in Portuguese.
Stop asking how much a follower costs
“How much does a follower cost?” Everyone asks. But there's no right answer: R$0.80 can be expensive for one business and cheap for another.
The question that actually gets you somewhere is a different one: how much can I pay? The answer comes from one calculation.
The calculation uses numbers you already have in your business and takes a few minutes. Inside the course you do it step by step, with worked examples and the calculator ready to go.
Without it, a campaign is guesswork. And guesswork gets expensive in 3 ways:
You pause a good campaign
because the follower looked expensive.
The audit: compare with your own ceiling, not someone else's.
You scale a bad campaign
because the follower looked cheap.
The audit: look at the ceiling and the follow rate together, because a cheap visit isn't a cheap follower.
Nobody knows when to stop
and the budget keeps running.
The audit: turn the ceiling into an automatic cut-off rule.
And the real cost is higher than what the dashboard shows. With the Boost button on the iPhone, Apple takes 30% and R$100 becomes R$70 of ads. In the ad account, a 12.15% passed-through tax (Brazil) is added on top of the budget. The audit: run your ads through Ads Manager, on a computer, and put those numbers into the calculation before you spend.
After the follow, there's one more detail: a follower with no next step is just a number on your profile. The audit: a bridge to sales.
What if advertising were the calm part of your business?
Imagine a different Monday.
You open the dashboard with coffee in hand. You know your cost-per-follower limit, you know which ads are within it and which one was paused by itself on Sunday. No mysterious spreadsheet, no doubt about where the money went.
Your profile looks like a shop window: a bio that explains what you do, a pinned post with an invitation, the link in the right place. Whoever arrives from the ad understands within seconds why following is worth it.
And whoever follows finds a path. They comment a word, receive a message with what you promised and talk to you, instead of becoming one more idle number on the profile.
And you, in the middle of all this? Running your business. A short 15-minute routine, then back to what only you know how to do: serving clients, creating, selling.
No depending on anyone to understand your own results. No dreading the credit card bill. No pressing Boost and hoping for the best.
What changes when the method is running in your business:
- You decide with numbers, not guesses.
- Ad money has an owner, a limit and a time to stop.
- Whoever lands on your profile finds a path to you, not just a follow button.
- You gain time and lose the fear of the dashboard.
None of this comes from magic or a giant budget. It comes from structure, and every business gets there at its own pace. Building that structure is exactly what the course is for.
From ceiling to campaign: the TETO Method
The ceiling is only the first letter. Of the method's 4 steps, 3 hold you back, filter or cut, and only one accelerates. That's why the car arrives in one piece.
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Estrutura (Structure)
The boring part that saves you from nasty surprises: 8 prerequisites, from the personal profile to the Pixel and the Conversions API, with a Business Manager in your own name, a card instead of a prepaid balance sitting idle, and a backup BM for the day Meta decides to cause trouble.
accelerator
Tração (Traction)
Setting up the qualified-base campaign, with the structure that optimizes your new followers.
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Otimização (Optimization)
5 automatic cut-off rules, how long to be patient before changing anything, creative refreshes at the right moment, and the bridge that takes a follower into a conversation.
No memorizing formulas. In every lesson I open the screen, show the step, and you repeat it in your own account. Lesson done, step done.
The ceiling in practice, without hype
Results vary by niche, offer and profile, and no honest person promises a follower count. What the method gives you is a compass: within 7 days of running a campaign you know whether you're inside or outside the ceiling, and the cut-off rule kicks in before your budget goes up in smoke.
Who teaches
Fabrício Strzoda, from Panoramma Performance. A traffic manager who runs audience-growth campaigns for clients. The course is the agency's method, step by step, minus the parts you don't need.
11 modules, 38 lessons, about 6 hours. Every lesson ends with something for you to do today.
What you will discover:
- The calculation that reveals the most you can pay per follower, worked through with examples and then with your own business's numbers.
- Why the ad with the cheapest profile visit is usually the worst one in your account, and the rule that pauses it without asking permission.
- Why R$100 of budget isn't R$100 of ads, and the 12.15% nobody mentions until the invoice arrives.
- How to have a backup Business Manager before you get blocked, not in a panic afterwards.
- The positioning tweak every tutorial copies from another, and how to test it in your own account instead of taking it on faith.
- Which message triggers Meta allows, and the “automatic DM on follow” nobody should promise.
- The 15-minute routine that replaces the weekly report.
- How to redo your ceiling with measured data, and when to switch objectives.
- For traffic managers: the 12-point diagnosis, and how to turn it into a report and a price.
- 0. Start here
- Use the course in the right order
- 1. Fundamentals
- Read the 3 numbers that matter and avoid the usual mistakes
- 2. Ceiling
- Work out your maximum cost per follower
- 3. Structure
- Set up accounts, payment, backup, Pixel and Conversions API
- 4. Profile and audiences
- Tidy up your profile and create the exclusion audiences
- 5. Traction
- Launch the campaign, step by step
- 6. Optimization
- Configure columns and the 5 cut-off rules
- 7. Post-follow bridge
- Take followers into a conversation without putting your account at risk
- 8. AI copilot
- Use AI as a copilot, with applied guidance and the 15-minute routine
- 9. Scale
- Recalibrate the ceiling and know when to change objective
- 10. Manager mode
- Diagnose third-party accounts in 12 points
Bonuses to take with you:
- Ceiling Calculator: fill in your business data and see your limit per follower.
- AI tools to apply to your own AI and execute even more easily.
TETO Method: Was: R$297 now R$127 one-time payment
12 months of access. Priced in Brazilian reais (BRL).
When I implement this method for a client, the investment is R$1,997. Here you get the method and apply it to your own account for R$127.
Guarantee
Try it risk-free. You have 7 days to watch, work out your ceiling and decide. Not for you? Ask for a refund through Hotmart and get everything back, no explanation needed.
Who it's for (and who it's not for)
It's for you if:
- you have a business, a personal brand or an independent practice and want to grow your Instagram with ads, without an agency;
- you're willing to invest R$20 to R$50 a day on ads, the practical minimum on the platform;
- you have an offer to put in front of anyone who starts following you;
- you're a traffic manager and want a standard method and diagnosis for your accounts.
It's not for you if:
- you want follower numbers and don't care whether anyone buys afterwards;
- you don't want to create content;
- you aren't interested in investing time in your business;
- you expect the course to do everything for you, with no action on your part;
- you expect followers to buy on their own;
- you don't have a clear offer or don't understand your own product.
Questions, with answers no fluff
What if my ceiling comes out very low?
Then the calculation just saved you money. The course shows how to redo it with measured data, and when it's worth changing strategy before you spend.
Do I need to understand traffic?
No. The structure module walks you from the personal profile to the Pixel, in the order each step depends on the last.
How much do I need to invest per month?
The practical minimum on the platform is R$20 to R$50 a day, plus 12.15% passed-through tax. The ceiling lesson shows how much makes sense for your business before you spend.
Does it work in my niche?
It depends on the ceiling, and the course teaches you to work it out. In high-CPM niches like health and finance, which run 2 to 3 times the average, the math may say it doesn't pay off. Better to find that out in the calculator than on your statement.
Does the course guarantee followers?
No, and be wary of anyone who does. It gives you a cost limit, a structure and rules that cut what isn't working.
Can I use it if I already have a manager?
Yes. The 12-point diagnosis works for auditing what your manager does, so you can have an informed conversation with them.
Do I need to use the Instagram app?
No, and the course explains why you shouldn't. You work through Ads Manager on a computer.
How does access work?
Recorded course, with 12 months of access. Lessons are in Portuguese.
Meta changes the rules. Does the course go out of date?
The platform does change, which is why the course separates what's a platform rule from what's a hypothesis to test in your own account.
Final call
Option 1: spend first and find out later.
Option 2: work out the ceiling first, build the structure and open the dashboard in the coming weeks knowing what to do with every real, with the cut-off rule working for you.
The difference between the two costs R$127 and an afternoon.
12 months of access. 7 days to try it, with a refund if it isn't for you.
PS: if your account already runs follower campaigns, start with the 12-point diagnosis. Advertising without excluding people who already follow you is the most common leak, and fixing it takes 5 minutes.